Privacy Policy

Last updated: 28 July 2026

1. Introduction

This Privacy Policy explains how Instant Media Access collects, uses, stores, shares and protects personal data in connection with BusinessFinance.news.

It applies when you:

• Visit BusinessFinance.news
• Read or interact with our articles
• Change your cookie preferences
• Contact us by email
• Click an advertising or affiliate link
• Load embedded videos or other third-party content
• Interact with reader-revenue, newsletter, survey, registration, contribution or subscription features made available through Google Reader Revenue Manager
• Communicate with us in connection with editorial, legal, commercial or privacy matters

BusinessFinance.news does not currently provide its own native membership accounts, public comments or user discussion forums. Certain third-party services, including Google Reader Revenue Manager, may nevertheless allow readers to sign in, register, subscribe, contribute or provide information directly through Google-operated interfaces.

2. Data Controller

The controller responsible for the processing described in this Privacy Policy is:

Instant Media Access
c/o Billo ILY 237-S
Birger Jarlsgatan 37
114 45 Stockholm
Sweden

Organisation number:
Under Registration

Email:
editor@businessfinance.biz

Website:
BusinessFinance.news

If Instant Media Access is a trade name rather than the complete legal name of the operator, the full name of the proprietor or legal entity should be inserted above before this policy is published.

References in this policy to “BusinessFinance.news,” “Instant Media Access,” “we,” “us” and “our” refer to the controller identified above.

3. Scope of This Policy

This policy principally covers personal data processed for the technical, administrative and commercial operation of BusinessFinance.news.

Personal data may also be processed as part of our journalistic and editorial activities. Special rules may apply to processing carried out for journalistic purposes or in the exercise of freedom of expression and freedom of information. These circumstances are explained in Section 19.

This policy does not govern websites, applications or services independently operated by third parties. Their own privacy policies apply when you interact with them.

4. What Is Personal Data?

Personal data is information that relates to an identified or identifiable person.

It may include information such as:

• A name
• An email address
• An IP address
• An online identifier
• A cookie or advertising identifier
• Device and browser information
• Subscription or contribution information
• A message sent to us
• Information connected to a reader, source, author or business contact

Information that has been irreversibly anonymised so that no individual can reasonably be identified is not personal data.

5. Personal Data We Process

The information we process depends on how you use BusinessFinance.news and which optional services you choose to activate.

5.1 Website and Technical Data

When you visit the website, our systems and technical providers may automatically process:

• IP address
• Date and time of a request
• Requested page or file
• Referring page or website
• Browser type and version
• Operating system
• Device type
• Screen or display information
• Approximate geographic region derived from the IP address
• Language settings
• Network and connection information
• HTTP headers
• Response status
• Security and firewall events
• Information about suspected bots, attacks, malware or abusive traffic
• Performance, caching and content-delivery information

This information is processed to deliver the website, protect it, diagnose errors, maintain performance and prevent misuse.

5.2 Cookie-Consent Information

When you interact with our Cookiebot consent banner or Cookie Settings control, Cookiebot and our systems may process:

• Consent identifier
• Date and time of the consent choice
• Consent status
• Categories accepted or rejected
• Browser and device information
• IP-related technical information
• Website domain
• Language
• User-agent information
• Evidence required to demonstrate the consent choice

The consent record enables us to remember and demonstrate your preferences.

5.3 Contact and Correspondence Data

If you contact us, we may process:

• Your name
• Email address
• Organisation or professional role
• Subject of the communication
• Contents of your message
• Attachments
• Previous correspondence
• Technical message information
• Information necessary to respond to or investigate your request

This applies to general inquiries, correction requests, privacy requests, copyright notices, legal correspondence, advertising inquiries and other communications.

Please avoid sending sensitive or confidential information unless it is necessary for the purpose of your communication.

5.4 Editorial and Source Information

When you contact us in connection with journalism or editorial work, we may process:

• Identity and contact details
• Professional role and employer
• Statements, interviews and quotations
• Documents, recordings or other materials supplied to us
• Information about relevant events or allegations
• Communication history
• Information necessary to verify a source or claim
• Publication preferences or requests
• Information concerning conflicts, financial interests or relevant relationships

We may retain editorial records where necessary to verify reporting, maintain the integrity of our archive, respond to complaints, protect sources, establish the history of an article or defend legal claims.

5.5 Cookie and Usage Data

Where you consent to non-essential technologies, we and approved third parties may process:

• Cookie identifiers
• Pages viewed
• Time spent on pages
• Links clicked
• Approximate location
• Entry and exit pages
• Referring sources
• Advertising interactions
• Affiliate-link interactions
• Video or media interactions
• Consent status
• Device and browser characteristics
• Aggregated audience information

The particular cookies and similar technologies currently detected on the website are described in our Cookie Policy and Cookiebot Cookie Declaration.

5.6 Advertising Data

Where advertising is displayed and the required consent has been provided, advertising providers may process information such as:

• Advertising identifiers
• Cookie identifiers
• IP address
• Browser and device information
• Pages viewed
• Advertising impressions
• Advertisement clicks
• Approximate location
• Consent signals
• Information used to prevent fraud or duplicate impressions
• Information used to measure advertising effectiveness

Advertising may be contextual or, where permitted and consented to, personalised according to inferred interests.

Rejecting marketing cookies should not prevent access to ordinary editorial content, although advertisements may be less personalised or certain third-party advertising features may not operate.

5.7 Affiliate and Referral Data

Some links on BusinessFinance.news may be affiliate or compensated links.

When you click such a link, we or the relevant affiliate provider may process:

• Referring page
• Click date and time
• Affiliate or campaign identifier
• Device and browser information
• IP-related information
• Cookie or referral identifier
• Merchant destination
• Conversion or transaction status
• Commission-related information

We do not ordinarily receive full payment-card information from an affiliate merchant. The merchant or payment provider processes the purchase under its own privacy policy.

Where affiliate measurement relies on non-essential cookies or similar tracking, it will be activated only after the relevant consent has been provided.

5.8 Embedded Video and Third-Party Content

Articles may contain videos, media players, charts, social-media posts or other content supplied by third parties.

If you allow embedded media to load, the provider may receive:

• IP address
• Device and browser information
• Page address
• Referring information
• Cookie or account identifiers
• Playback or interaction data
• Information indicating that your device accessed the embedded content

For example, an embedded YouTube video may allow Google or YouTube to process information when the player is loaded or used.

Where appropriate, embedded content will remain blocked until you consent to the relevant category or actively choose to load it.

5.9 Google Reader Revenue Manager

BusinessFinance.news may use Google Reader Revenue Manager and related Google Publisher Center features.

Depending on which functions are activated, Google and Instant Media Access may process information relating to:

• Google account or sign-in
• Email address
• Reader registration
• Newsletter registration
• Survey responses
• Reader interests or preferences
• Contribution status
• Subscription status
• Order identifier
• Amount and currency
• Payment date
• Renewal or cancellation status
• Access entitlement
• Refund or support information
• Publication interactions
• Reader-revenue reporting and analytics

Google may process certain information under its own responsibility, particularly in relation to Google accounts, authentication, payment services, fraud prevention and the operation of Google’s own platforms.

Where Instant Media Access receives or exports reader information through Google Publisher Center, we process that information as a controller for purposes such as administering the reader relationship, providing access, answering questions, maintaining accounting records and understanding publication performance.

The specific terms shown during a contribution or subscription transaction will supplement this Privacy Policy.

5.10 Information Received From Other Sources

We may receive personal data from:

• Hosting, security and technical providers
• Consent-management providers
• Google Reader Revenue Manager
• Advertising and affiliate partners
• Public company and regulatory sources
• Press releases
• Public websites and public records
• Interviewees, contributors or sources
• Professional contacts
• Service providers
• People submitting correction, legal or copyright requests

Where required, we will provide information about processing personal data obtained from another source, subject to applicable exemptions.

6. Why We Process Personal Data

A legal basis is determined for each actual processing activity. We do not rely on consent where another legal basis is required, and we do not use legitimate interests as a substitute where valid consent is legally necessary.

7. Our Legitimate Interests

Where processing is based on legitimate interests, the relevant interests may include:

• Publishing and operating a reliable news website
• Delivering requested content
• Protecting the website and its users
• Preventing fraud, abuse and attacks
• Maintaining accurate technical records
• Responding to correspondence
• Protecting our legal rights
• Maintaining editorial integrity and accurate archives
• Investigating correction or copyright complaints
• Measuring the basic operation and commercial performance of the publication
• Operating a sustainable advertising-funded publication

We consider whether the processing is necessary and whether your interests, rights or freedoms outweigh our interests.

You may object to processing based on legitimate interests as described in Section 18.

8. Cookies, Similar Technologies and Cookiebot

BusinessFinance.news uses Cookiebot CMP by Usercentrics to:

• Scan for cookies and similar technologies
• Present consent choices
• Block non-essential technologies before consent
• Store the selected preferences
• Allow preferences to be changed or withdrawn
• Maintain records of consent choices
• Display a current cookie declaration

Cookies and similar technologies are grouped into categories such as:

• Necessary
• Preferences
• Statistics
• Marketing
• Embedded media

Necessary technologies may be used without consent where they are strictly required to transmit communications, operate requested functions, maintain security or store a consent choice.

Non-essential analytics, advertising, affiliate-measurement and embedded-media technologies will be used only after the relevant consent is obtained where consent is required.

You can change or withdraw your choices at any time through the permanent Cookie Settings link displayed in the website footer.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

More information, including the providers, purposes and storage periods of detected cookies, is available in our Cookie Policy and Cookie Declaration.

9. Hosting, Content Delivery and Security

BusinessFinance.news uses Rocket.net for managed WordPress hosting and associated technical services.

Rocket.net uses Cloudflare-based infrastructure for services that may include:

• Content delivery
• Traffic routing
• Website caching
• Performance optimisation
• Firewall protection
• Distributed-denial-of-service protection
• Bot and threat detection
• SSL and connection security

When you visit BusinessFinance.news, Rocket.net and Cloudflare may process technical information required to deliver and protect the website.

The origin website, databases, logs or backups may be stored in a data centre selected or assigned through Rocket.net. Cloudflare may process requests through its international network, which may involve infrastructure located close to the visitor or in other jurisdictions.

The precise origin-server location, backup locations, retention settings and contracting entities are determined by the current Rocket.net account and contractual documentation.

10. Analytics

BusinessFinance.news may use analytics technologies to understand matters such as:

• The number of visits
• The pages readers use
• How readers arrive at the website
• General device and browser categories
• Approximate geographic distribution
• Website performance
• Reader engagement

Non-essential analytics will be activated only after the relevant consent is given.

Where Google Analytics or another analytics provider is used, the provider will be identified in the Cookie Declaration and relevant vendor information.

We seek to minimise the information collected and do not use analytics to make decisions that produce legal or similarly significant effects concerning individual readers.

11. Advertising and Affiliate Services

BusinessFinance.news may be funded through display advertising, programmatic advertising, affiliate relationships, sponsored content, reader revenue or similar commercial arrangements.

Advertising and affiliate providers may process personal data under different roles depending on the service. A provider may act:

• As our processor
• As a separate controller
• As a joint controller in a specific arrangement

Marketing technologies and personalised advertising will be subject to prior consent where required.

The providers active on the website should be identified through the Cookie Declaration and, where appropriate, this Privacy Policy.

We do not sell editorial correspondence, confidential source information or direct contact details to data brokers.

Certain advertising disclosures involving online identifiers may be legally classified as “selling” or “sharing” under some non-European privacy laws even when no money is paid specifically for the personal data. Where such laws apply, any required notices and opt-out controls will be provided.

12. Recipients of Personal Data

We may disclose personal data to the following categories of recipients where necessary:

• Rocket.net and its relevant subprocessors
• Cloudflare and relevant Cloudflare entities
• Usercentrics, which provides Cookiebot
• Google entities providing Publisher Center, Reader Revenue Manager, YouTube, analytics, advertising or related services
• Advertising providers
• Affiliate networks and merchants
• Email and communications providers
• Website developers, security consultants and technical support providers
• Accounting, tax, legal and professional advisers
• Payment-service providers
• Public authorities where disclosure is legally required
• Courts, insurers or advisers where necessary to establish, exercise or defend legal claims
• A purchaser, successor or adviser involved in a legitimate sale, restructuring or transfer of the publication

Service providers acting as processors are permitted to process personal data only for agreed purposes and according to applicable contractual instructions.

We do not disclose confidential source information merely for commercial convenience.

13. International Transfers

Some of our providers operate in the United States or other countries outside Sweden and the European Economic Area.

Personal data may therefore be processed in countries whose data-protection laws differ from those applying in Sweden.

Where a transfer requires a safeguard, we may rely on:

• An adequacy decision adopted by the European Commission
• The EU–U.S. Data Privacy Framework where the specific recipient maintains a valid and applicable certification
• Standard Contractual Clauses approved by the European Commission
• Additional technical, organisational or contractual safeguards
• Another lawful transfer mechanism permitted by data-protection law
• A limited statutory derogation where applicable

Cloudflare states that it relies on its Data Privacy Framework certification for qualifying transfers to the United States and also incorporates Standard Contractual Clauses into its standard data-processing addendum.

The transfer mechanism governing Rocket.net must be confirmed against the current Rocket.net data-processing agreement and the exact contracting entity.

You may contact us to request further information about the safeguards applicable to a particular transfer.

14. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, subject to applicable legal, contractual, accounting, editorial and security requirements.

The following general criteria apply:

Website and Security Logs

Technical and security logs are retained for the period reasonably required to:

• Deliver and secure the website
• Investigate attacks or errors
• Detect recurring abuse
• Maintain system integrity
• Meet provider and legal requirements

Retention periods may vary between Rocket.net, Cloudflare and other technical providers.

Cookie-Consent Records

Consent records are retained for as long as reasonably necessary to:

• Remember a current preference
• Demonstrate that consent was obtained or rejected
• Handle complaints
• Meet applicable legal limitation periods

General Correspondence

Ordinary inquiries are normally retained for up to 24 months after the matter is resolved, unless a shorter period is appropriate or longer retention is necessary for legal, contractual, editorial or security reasons.

Privacy and Legal Requests

Records relating to privacy requests, complaints, legal correspondence and copyright claims may be retained for the period necessary to demonstrate our response and protect legal rights.

Reader Revenue Manager

Reader registration, contribution and subscription information is retained for the duration of the reader relationship and afterwards for the period required to administer cancellations, refunds, accounting, taxation, complaints and legal claims.

Accounting Information

Transaction and accounting information is retained for the period required under applicable accounting, tax and financial-record laws.

Editorial Material

Editorial records may be retained for an extended period where necessary for journalistic purposes, source verification, archival integrity, corrections, public-interest reporting, historical context or the establishment or defence of legal claims.

Advertising and Affiliate Data

Retention periods for advertising and affiliate identifiers vary according to the relevant provider and technology. Current cookie storage periods are shown in the Cookie Declaration.

When personal data is no longer required, it will be deleted, anonymised or securely isolated in accordance with applicable retention and backup procedures.

15. Data Security

We use technical and organisational measures designed to protect personal data against:

• Unauthorised access
• Accidental loss
• Unlawful alteration
• Improper disclosure
• Destruction
• Misuse
• Malware
• Common website attacks

Measures may include:

• Encrypted connections
• Firewalls
• Access controls
• Secure authentication
• Software updates
• Malware scanning
• Backups
• Logging
• Limited administrative permissions
• Security monitoring
• Processor agreements
• Incident procedures

No internet service can guarantee absolute security. You should therefore avoid sending unnecessary sensitive information through ordinary email.

16. Personal-Data Breaches

If a personal-data breach occurs, we will assess:

• The nature of the affected data
• The people potentially affected
• The likely consequences
• The measures already in place
• The risk to individual rights and freedoms

Where legally required, we will notify the Swedish Authority for Privacy Protection and affected individuals.

17. Children

BusinessFinance.news provides general business and financial news and is not directed specifically at children.

We do not operate native accounts or comments designed for children, and we do not knowingly seek to collect personal data from children through the website.

Third-party services may impose their own age limits. Parents or guardians who believe that a child has submitted personal data to us may contact us.

18. Your Data-Protection Rights

Subject to applicable conditions and exemptions, you may have the following rights:

Right to Information

You have the right to receive clear information about how your personal data is processed.

Right of Access

You may request confirmation of whether we process your personal data and, where applicable, receive a copy and related information.

Right to Rectification

You may request correction of inaccurate data and completion of relevant incomplete data.

Right to Erasure

You may request deletion of personal data in circumstances provided by law.

This right is not absolute. Information may sometimes need to be retained for freedom of expression, freedom of information, journalistic purposes, legal obligations, public-interest archiving or legal claims.

Right to Restriction

You may request that processing be restricted in certain circumstances, including while the accuracy or lawfulness of processing is examined.

Right to Object

You may object to processing based on legitimate interests for reasons relating to your particular situation.

We may continue the processing where compelling legitimate grounds override your interests, rights and freedoms or where processing is necessary for legal claims.

You have an unconditional right to object to direct marketing.

Right to Data Portability

Where processing is based on consent or contract and carried out automatically, you may be entitled to receive personal data that you provided in a structured, commonly used and machine-readable format.

Right to Withdraw Consent

You may withdraw consent at any time.

Cookie consent can be changed through Cookie Settings. Other consent may be withdrawn by contacting us or using the relevant unsubscribe or preference function.

Withdrawal does not affect processing lawfully carried out before withdrawal.

Rights Relating to Automated Decisions

You may have the right not to be subject to a decision based solely on automated processing that produces legal effects or similarly significantly affects you.

BusinessFinance.news does not currently make such decisions about ordinary website readers.

Right to Complain

You may lodge a complaint with the Swedish Authority for Privacy Protection, known as Integritetsskyddsmyndigheten or IMY.

You may also contact the supervisory authority in the EU or EEA country where you live, work or believe an infringement occurred.

19. Journalistic Processing and Freedom of Expression

BusinessFinance.news is an editorial publication.

Personal data included in news reporting, analysis, commentary, interviews, archives, source materials and related editorial work may be processed for journalistic purposes and in the exercise of freedom of expression and freedom of information.

Swedish data-protection law provides exemptions from many GDPR provisions where personal data is processed for journalistic purposes. The meaning of journalistic purposes may be broader than traditional professional journalism.

As a result, some rights described in Section 18 may not apply in the same way to published editorial content or underlying journalistic material.

For example, a request to erase or alter an article will be assessed with regard to:

• Accuracy
• Public interest
• Freedom of expression
• Freedom of information
• The integrity of the historical record
• The nature and age of the information
• The person’s public role
• Relevant legal obligations
• The rights of other individuals
• Journalistic and editorial principles

A request concerning editorial content may therefore be handled under our Corrections Policy, editorial complaints procedure or applicable media law rather than as an ordinary operational GDPR request.

This does not prevent you from contacting us. We will assess each request according to the applicable circumstances and legal framework.

20. How to Exercise Your Rights

To submit a privacy request, email:

editor@businessfinance.biz

Use the subject line:

Privacy Request

Please describe:

• Your name
• The right you wish to exercise
• The relevant email address, page or interaction
• Any information needed to locate the relevant data

We may request reasonable information to confirm your identity. We will not request more information than necessary for verification.

We normally respond within one month. The response period may be extended where permitted by law due to the complexity or number of requests. We will notify you if an extension is necessary.

Requests are generally handled without charge. A reasonable fee may be charged, or a request may be refused, where it is manifestly unfounded or excessive and the law permits us to do so.

21. Third-Party Links

BusinessFinance.news links to external websites, including:

• News sources
• Companies
• Regulators
• Video platforms
• Advertisers
• Affiliate merchants
• Financial-information providers
• Social platforms

When you leave BusinessFinance.news, the destination operator determines how it processes personal data.

We are not responsible for the privacy practices of independent third parties. You should review their privacy information before supplying personal data.

22. Changes in Ownership or Operation

If BusinessFinance.news or Instant Media Access is sold, reorganised, transferred or merged, relevant personal data may be disclosed to professional advisers and transferred to a successor where lawfully necessary.

Any successor will be required to process personal data in accordance with applicable law and the privacy information applying at the time of the transfer.

23. Changes to This Privacy Policy

We may update this policy when:

• Our services change
• New providers are introduced
• Advertising or reader-revenue features change
• Hosting arrangements change
• Laws or regulatory guidance change
• We improve the description of existing processing

The most recent revision date appears at the top of this page.

Material changes may also be communicated through the website, Cookiebot banner, Reader Revenue interface or another appropriate method.

24. Contact

Questions about this Privacy Policy or our handling of personal data may be sent to:

Instant Media Access
c/o Billo ILY 237-S
Birger Jarlsgatan 37
114 45 Stockholm
Sweden

Email:
editor@businessfinance.biz

Website:
BusinessFinance.news